PORTFOLIO

essence music

Artist Website

Full feature, media-rich, responsive website built with Wordpress third-party theme design and custom CSS. The site was developed on a remote development server and migrated to the client's existing host server. essence required a site with a modern look and functionality that also tied in with her new record release. I worked closely with her entire management team and PR reps to make sure the site was integrated into her overall promotion strategy, which included coordinated news blasts, sponsored video releases and an electronic press kit (EPK) that I built as well.

Music artist sites are content dense involving several formats including audio, video, album art and copy. After the site launched I was retained to help manage accounts of various digital platforms - YouTube, Soundcloud and the site itself, as well as continuing as a member of her promotional team.

The particular theme in use relies heavily on background images and is photo-forward in it's design. In addition to formatting and editing the audio tracks and video for publication I applied extensive processing to all visuals on the site to get a "vintage" feel that the client wanted.

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